Information Technology. IT-Data

How Can Micro-Influencers Help Brands?

Micro-influencers are people who have already built the audience a brand looking for, and they’ve already established trust with them. This post on social selling by Hiloipa.com, a CRM built for multi level marketers, reminds us how important it is to tell a story, rather than blatantly sell to audiences. Influencers have established relationships with their followers through their stories. And when they’re willing to share a brand’s story, their followers are ready and willing to listen. When you consider that 40% of Twitter users have made a purchase as a direct result of a tweet from an influencer, it’s easy to see why many brands use influencers to spread their message.

How to Find Micro-Influencers to Work With

The first thing a brand should do is to look through its own followers on its social media channels. Who is the brand already associated with that might be a potential representative? Who is interested in telling the brand’s story and is already talking about it? This can help to find the micro-influencers that match the brand.

The best way to establish and build relationships with micro-influencers is to engage with them, follow them and show appreciation for their content. When micro-influencers receive direct messages from brands, this will help to make them more likely to reply when an actual campaign is being built.

Micro-influencers can be found in almost any sector: they could be focused on health and wellness, food and cuisine, entrepreneurship or fashion and beauty to name a just a few prominent categories.

to qualify as a micro-influencer is subjective, I believe that it is someone who has anywhere between 10,000 and 500,000 followers on social media channels. It's not necessarily the number of followers as much as how engaged that audience is. Micro-influencers have specific niche audiences and are deeply connected to them.

it someone more approachable and relatable, with a smaller, yet immensely dedicated following