Micro-influencers are people who have already built the audience a
brand looking for, and they’ve already established trust with them. This post on social selling
by Hiloipa.com, a CRM built for multi level marketers, reminds us how
important it is to tell a story, rather than blatantly sell to
audiences. Influencers have established relationships with their
followers through their stories. And when they’re willing to share a
brand’s story, their followers are ready and willing to listen. When you
consider that 40% of Twitter users have made a purchase as a direct result of a tweet from an influencer, it’s easy to see why many brands use influencers to spread their message.
How to Find Micro-Influencers to Work With
The first thing a brand should do is to look through its own
followers on its social media channels. Who is the brand already
associated with that might be a potential representative? Who is
interested in telling the brand’s story and is already talking about it?
This can help to find the micro-influencers that match the brand.
The best way to establish and build relationships with
micro-influencers is to engage with them, follow them and show
appreciation for their content. When micro-influencers receive direct
messages from brands, this will help to make them more likely to reply
when an actual campaign is being built.
Micro-influencers can be found in almost any sector: they could be
focused on health and wellness, food and cuisine, entrepreneurship or
fashion and beauty to name a just a few prominent categories.
Collaborates with like-minded brands
it’s ideal to hire a group of micro-influencers. Micro-influencers will
not have the same reach as the macro influencer celebrity, therefore,
working with a group of micro-influencers is necessary to increase the
reach of a campaign.
An interesting example of someone in the health and wellness world...
Some Examples of Micro-Influencers and Their Niches
to qualify as a micro-influencer is subjective, I believe that it is
someone who has anywhere between 10,000 and 500,000 followers on social
media channels. It's not necessarily the number of followers as much as
how engaged that audience is. Micro-influencers have specific niche
audiences and are deeply connected to them.
it someone more approachable and relatable, with a smaller, yet immensely dedicated following
while the overall following numbers do attract attention, engagement is
the key factor in an influencer’s ultimate success when it comes to
commercial viability. Brands and marketers
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