Bitstrips was a media and technology company based in Toronto, Canada. It develops and operates Bitmoji , a mobile application that allows users to create personalized avatars and use them in messaging applications. As of March 2016, Bitstrips has been operating as a subsidiary of Snap Inc. Bitmoji was integrated into Snapchat in July 2016. Bitstrips Inc. was founded in 2007 by Jacob Blackstock, David Kennedy, Shahan Panth, Dorian Baldwin, and Jesse Brown.