Articles on the algorithm change on Facebook, Instagram, and Snapchat are circulating all over the internet. They say it has become harder for business to market online because the platforms aren't like they used to be. The platforms are implementing these changes in an attempt to leverage the "social" in social media.
There are two ways to look at social media marketing. One works, one doesn't. This would seem to make sense. Prospective clients are on Facebook, Instagram, and Twitter. Although you create marketing content, your social media marketing (SMM) efforts, somehow, haven't produced any noteworthy results.
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