Below, check out 11 black-owned beauty brands you’ll definitely want to add to your makeup bag:
(1). Pat McGrath Labs
Renowned makeup artist Pat McGrath launched her first name-branded makeup product — Gold 001 — in 2015, and hasn’t slowed down since. With every sparkly product launch, we become more and more obsessed.
(2). Mielle Organics
Mielle Organics is a hair care brand that uses natural ingredients to promote healthier hair. Founded by registered nurse Monique Rodriguez in 2014, the line includes everything from deep conditioners and hair oil to curl cream and gummy vitamins for healthy hair. And judging by the brand’s Instagram page, the products seem to be especially great for the curly girls out there.
If you’re looking for a truly smudge-proof, wear-all-day lip color, Beauty Bakerie has you covered. The company’s long-wear Lip Whips actually stay put all day and don’t completely dry out your lips. The brand, founded by Cashmere Nicole, has plenty of other offerings, including eye shadow palettes, highlighters, setting powders and concealers in a variety of shades.
Juvia’s Place, founded by Nigeria-born Chichi Eburu, offers makeup inspired by African culture and art. The brand’s star products seem to be the vibrant, highly pigmented eyeshadow palettes, including the Nubian palette and the Sahara palette.
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KoyVoca was launched in 2016 by Courtney Coates, and within a year, Allure declared the brand was “set to blow up.” Coates started the collection with her contour stick in two shades, and has since expanded to include six shades, including one she claims is “one of the deepest on the market.” Oh, she also makes highlighters — and if they can make a pineapple look this beautiful, we’re sold.
(11). Marie Hunter Beauty
Marie Hunter Beauty, founded by KéNisha “Kaiye” Ruff in 2016, is another of the younger brands on this list. MHB’s main offerings are lip products — a hydrating lip balm and a matte lipstick — in punchy pinks and reds, though you can also buy hand-poured candles. Plus, the products are made in America.